ABOUT THE OMAs
By presenting the Outmusic Awards, LARA is dedicated to ensuring that LGBT music culture and heritage is recognized and celebrated as an integral contribution to media, music & entertainment history.
It is important that the contributions and achievements of LGBT people are included in the history of the world. The more LGBT people are known for their contirbutions, the more impact we can make in changing hearts and minds.
If you are a Recording Artist, Duo/Group, Creative Industry Professional or a Patron of the Arts that simply loves what we are doing, please join us today and spread the word.
PLEASE INVITE YOUR FANS, FRIENDS & COLLEAGUES TO HELP US BUILD UP OUR SOCIAL MEDIA FOLLOWING!
THE OUTMUSIC AWARDS (OMAs)
The Outmusic Awards is the biggest night in LGBT music & entertainement. Our mission is to educate, raise awareness and ensure that the contributions and achievements of marginalized LGBT artists and creative industry professionals are acknowledged, documented, celebrated and archived into media, music and entertainment history. To support our missions, we film the OUTMUSIC Awards live to tape. LARA relies heavily on the tax deductible donations to support the production of this important event and video archives.
The OMAs is an international branded entertainment platform that provides activities and opportunities for companies/sponsors to be recognized by LGBT consumers who eagerly support brands that directly market to the LGBT consumer market. The OMAs is attended by principle tastemakers, celebrities, creative industry professionals and music enthusiast garnering the attention of mainstream and LGBT media.
THE OMA TROPHY
The OMA was created and designed by 3D CGI artist Luis Perez. The trophy symbolizes the triumphant spirit of light and truth that our honorees and nominees represent.
The golden microphone represents speaking and living your truth. LARA honors the bravery and audacity of hope that all of our members uphold.
The following awards are given during the OUTMUSIC Awards:
Visionary Award - Recognizes an individual for their innovative artistic expression, exemplary efforts, advancements and contributions to ensure inclusion and equality.
Lifetime Achievement Award - Recognizes an artists' contributions over the whole of a career.
Vanguard Award - Presented to an artist who leads in the equality movement, using their artistic expression and platform to promote the message of inclusion and freedom of expression.
Living Legend Award - Recognizes an individual's contributions spanning the whole of their career of over 25 years, as well as their continued contributions and influence in the music and entertainment industry.
Spirit Award - Recognizes an individual who made an impactful breakthrough to make social change in the face of adversity to create more inclusion of representation and acknowledgement of LGBTQ people.
Heritage Award - Honors an artist or individual who has advocated and dedicated their career to promote and encorage the inclusion of our rich LGBTQ history.
OUTMUSIC Icon Award - Recognizes an artist/individual whose creative achievements and contributions influenced a generation and beyond.
GENERAL AWARD CATEGORIES:
Album of the Year
Single of the Year
Best Video of the Year
Best Producer of the Year
Humanitarian Songwriter of the Year
Best CD Cover Art
Best Alternative Song
Best Classical Recording /Live Video Performance
Best Chorus/Choral Recording/Live Video Performance
Best Dance/EDM Song
Best Folk/Country Song
The Academy's voting members, participate in two rounds of voting:
NOMINATION PROCESS - The first round of voting determines the finalists in each category.
WINNERS PROCESS - The second and final round of voting determines the OMA winners.
SUBMISSION - Registered LARA members enter their albums, singles and music videos released commercially according to the eligibility guidelines.
(Music must be released via the internet on iTunes, CD Baby, Amazon or recognized digital distributers. Physical CDs are also accepted.)
SCREENING - All entries are reveiwed and screened to ensure that entered recordings meet the eligibility guidelines and have been entered into appropriate category such as Dance/Electronica, Pop, R&B, Country, Rock, Inspirational, Jazz, Rap/Hip-Hop etc. This process is created to ensure that each entry meets eligibility, the technical merits of the recording is not judged during this process.
SPECIAL NOMINATION JUDGES PANEL - Nominations are determined by judges comprised of recording and creative industry professionals.
ROUND 1 NOMINATION - LARA conducts voting via a digital voting platform administered by a third party provider. The first round of voting will be announced via email to current year voting members. To ensure the quality of the voting, registered members are given access to the genres fields plus the special recognition award categories. Votes are calculated automatically via the third party voting platform.
ROUND 2 FINAL VOTING - LARA conducts voting via a digital voting platform administered by a third party provider. The second and final round of voting will be announced via email to current year voting members. To ensure the quality of the voting, registered members are given access to the genres fields plus the special recognition award categories. Votes are calculated automatically via the third party voting platform.
VOTING RESULTS - The OMA winners are not known until the OUTMUSIC AWARDS ceremony. The names of the winners are in sealed envelopes. To commemorate the 25th Anniversary of the Academy, the OUTMUSIC AWARDS winners will be interviewed LIVE on the new online TV Network OMTVN.com OUTMUSIC TV NETWORK online.
For over 25 years Outmusic - the LGBT Academy of Recording Arts (LARA) has honored, promoted and celebrated LGBT music culture and heritage.
Take a look at some of the best music videos from some of the top feature artists who proudly stand in the light of their truth hosted on the new Outmusic Television Network (OMTVN) YouTube channel and showcased on the OMTVN.com platform.
COMING FALL 2016